Blog I- Elements and Principles of Design

With reference to these websites, complete the following table.

http://www.digital-web.com/articles/principles_of_design/

http://www.johnlovett.com/test.htm

Principles of Design

Balance- Balance is the gravity of the page. Balance is the way the picture or word, how it balances out with the theme of the project. It is the arrangement of the objects in a given design as it relates to the visual balance within a work. Balance usually comes in two forms: symmetrical and asymmetrical.

Dominance- Dominance determines the visual weight of a composition, establishes space and perspective, and often resolves where the eye starts first when looking at a design or when reading something. There are three stages of dominance, each relating to the weight of a particular object within a composition.
· Dominant: The object given the most visual weight, the element of primary emphasis that advances to the foreground in the composition.
· Sub-dominant: The element of secondary emphasis, the elements in the middle ground of the composition.
· Subordinate: The object given the least visual weight, the element of tertiary emphasis that recedes to the background of the composition.

Harmony- Harmony is when the colours, object, shapes, and style of information are all matching each other, and it is like everything goes together hormonally. For example, adjacent colours on the colour wheel, and similar shapes.

Contrast- Contrast is the tone or value which makes up what is a light or a dark colour. Contrast is also which way the direction is going, is it going horizontaly or verticaly. Too much contrast scattered throughout a painting means that it can destroy the unity of the work and make the work difficult to look at.

Unity- Unity is when you are relating to the design elements so that it will allow you to bring up the idea of being expressed and allowing you to express in an image, this means that it reinforces the principle of unity.

Elements of design

Line- Line can be considered in two ways. One way is the linear marks made with a pen or brush and the other ways is the edge created when two shapes meet.

Shape- A shape is a self contained defined area of geometric or organic form which allows you to draw a shape. A positive shape in a painting automatically creates a negative shape.

Direction- Direction is how all lines have directions so that they can meet up with one another. The forms that the direction of lines come in are: Horizontal, Vertical or sloping.

Size- Size is the relationship of the area occupied by one shape to that of another that determines the size of the shape.

Texture- Texture is the surface or quality of a shape in which it will come in. The forms in which texture would come in is: rough, smooth, soft hard glossy etc.

Colour- Colours are the brightness of an image where it reflects the idea and feelings expressed in a particular image. Colours come in a variety of forms in which they come in different colours, and this would allow yo to express your feeling in an image. Warm colors are a group of colors that consist of reds, yellows, and oranges. Cool colors are group of colors that consist of purples, greens, and blues.

Value- Value is the lightness or darkness of a colour in which you can express your feelings in an image. Value is also known as Tone.